Canada gets an image makeover.
Just in time for Canada’s 145th birthday (July 1 is Canada Day, in case you forgot), Studio 360 gives our northern neighbor a brand makeover.
To get beyond hockey, beer, and Mounties, Studio 360 asked the international firm Bruce Mau Design to come up with a visual rebranding. As part of its research, the BMD team talked with Scott Thompson of the sketch comedy group The Kids in the Hall who summed up the issue simply: “We know you, but you don’t know us.”
“Canada didn’t need to be rebranded or redesigned,” explains BMD President and CEO Hunter Tura. “America needed to be educated. And that is the basis for our campaign: Know Canada.” More.